Where's the AED?
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‘Where’s the AED?’ campaign

Aims:

  • To raise awareness of cardiac arrest amongst the general public
  • To increase awareness of AEDs as emergency life saving equipment
  • To promote the placement of AEDs in public places

Key Facts:

  • Sudden Cardiac Arrest claims the lives of approximately 100,000 people every year in the UK
  • Cardiac Arrest can strike anyone, at any time, anywhere, without warning
  • Cardiac Arrest is an abrupt loss of pulse and consciousness most often caused by the failure of the heart to pump oxygenated blood as it enters an extremely rapid or chaotic rhythm.
  • Unlike a heart attack, a cardiac arrest is caused by an electrical problem with the heart
  • Administration of CPR followed by rapid defibrillation through the administration of an electric shock is the only way to re-establish a normal heart rhythm.

Balloon Launch Signals Arrival of Life Saving Defibrillator for Stratford upon Avon Business

The launch of dozens of balloons at Prontaprint in Stratford upon Avon during Arrhythmia Awareness Week 2008 also signalled the arrival of life saving equipment, which will be sited at a key location in one of England’s major tourist attractions.
The presentation of the Automated External Defibrillator (AED) is a significant next step in the ‘Where’s the AED?’ campaign, following the successful placement of 15 AEDs in the Chew Valley.

The town is a major visitor attraction famed for being the birthplace of William Shakespeare, and Prontaprint will become the first local business to incorporate an AED to the outside of its premises. Once medical training has been given by West Midlands Ambulance Service - to a group of selected first responders – the AED will be on hand to help save a life. The equipment was provided and presented by Andrew Smith, National Sales Manager at Laerdal (centre) to Alex Graham, Prontaprint Manager, Stratford, with Arrhythmia Alliance Chief Executive Trudie Lobban in attendance.

Patient Information

Chew Valley Defibrillator Project

The Arrhythmia Alliance is delighted to announce that The Chew Valley Defibrillator Project was officially launched on 21st November. Over 70 people attended the launch, including Mike Yates from The Department of Health and Mick Colqhoun from The Resuscitation Council who announced their full support for this initiative.

Clive Setter of Setter & Lee Estate Agents has donated 15 automated external defibrillators (AEDs) to rural village locations around the valley. Working in partnership with Arrhythmia Alliance and the Great Western Ambulance Service, this public access placement is the first of its kind in the country.
defibcase

The project will act as a model for other locations where public access to life saving defibrillators is essential. The initiative forms part of the forthcoming ‘Where’s the AED?’ campaign which aims to raise awareness of cardiac arrest and promote placement of AEDs. Email Laura for further information.

 

Media Coverage

Heart-saving equipment sets the pace for rural villages

Midlothian Today, – Wed, 21 Nov 2007 19:16
Words matched: Arrhythmia Alliance
A scheme to install life-saving medical equipment in some of north Somerset's rural villages has been.

Villagers get lifesaving machines
BBC, – Wed, 14 Nov 2007 08:14
Words matched: Arrhythmia Alliance, Trudy Lobban
Dickon HooperBBC NewsA beautiful woman saved James Bond's life with one outside a casino - and now portable defibrillators are on offer to the general public across Somerset.

£1m for at-risk heart patients in Wales
www.dailypost.co.uk, – Sat, 10 Nov 2007 06:07
Words matched: Arrhythmia Alliance, Trudie Lobban
FIRST Minister Rhodri Morgan will today announce an extra £1m-a-year to help patients at high risk of a cardiac arrest. Mr Morgan, 68, who underwent heart surgery for blocked arteries in the summer, said the new cash would aid sufferers of arrhythmias – irregular heartbeat – which causes 3,000 sudden deaths.

WALES: pounds 1m for at-risk heart patients
TMCnet, – Fri, 09 Nov 2007 23:20
Words matched: Arrhythmia Alliance, Trudie Lobban
(Daily Post (Liverpool) Via Thomson Dialog NewsEdge) FIRST Minister Rhodri Morgan will today announce an extra pounds 1m-a-year to help patients at high risk of a cardiac arrest.

 

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UPDATES

28/03/08
March E-Newsletter released

11/02/08
Updated: Affiliate News

01/02/2008
February E-Newsletter released

24/01/2007
Updated: Events
Updated: Affiliate News

15/01/2007:
Updated: Affiliates

27/11/2007
Updated: Campaigns: Where’s the AED?

20/11/2007
Updated Arrhythmia News & Medical News

05/11/2007:
Updated Affiliated Groups

25/10/2007:
Updated Case Studies with Naomi’s ILR Story

Added Oxford ICD Group to Affiliated Groups